We use social media, content marketing, personalization, and e-commerce to build highly-engaged online communities, driven by the influence of early adopters to help inflect revenue and scale quickly. In today’s post-social network world, it is critical to “socialize” your marketing. The vast majority of our work is in support of the large projects in which we are engaged. We build and manage social network pages and sites, including active engagement. We are highly focused on measurement and return on investment, and have developed a broad-based advanced analytics reporting system that measures both influence and scale. Influence measures things like the number or "shares," likes, comments and connections. Scale measures things like registrations and e-commerce transactions.
A huge benefit to our client is the fact that we can handle all the aspects of e-commerce to support early-stage testing or ongoing management. Our e-commerce platform is built into our Digital Gravity platform, and it connects directly with our financial accounting systems and our operations. We can even provide in-house fulfillment, at least during the early stages of a new business.
If you think of a business where e-bay and Amazon meet Facebook, Pinterest and Google, you will begin to understand the breadth of our social commerce capabilities.
Over the years, we have built fully-integrated transactional e-commerce businesses for clients in a diverse range of categories including travel, apparel, luxury home goods, specialty foods and much more. Our largest and most recent clients have included Purina and General Mills.
Experiential Marketing & Events
Based mainly in the UK, some might say this is the most exciting part of our business. It is certainly fast moving and “lively.” At some point or other, most companies need to deliver a complex product or business message to a large group of target consumers, professionals, B-to-B customers, employees or even charity donors. These groups can be hard to target, hard to attract and even harder to engage in transactions, but our success rate is exceptional.
Our experiential marketing group delivers thousands of new customers through a combination of live marketing events, social media, viral marketing, and innovative PR campaigns. Our B-to-B and non-profit work includes major milestone events and awards celebrations.
From our hub in Manchester, England, we deliver successful experiential campaigns and events throughout the UK and the US. However, if you need to make a splash in the northwest of England, you won’t find anyone who is even in the same league as Journey9.
Our clients include iconic brands and companies like Jaguar, Manchester City Football Club, Oracle, BDO and Swizzles, as well as exciting growth businesses like Goody Good Stuff and The NorthWest Football Awards. We are also extremely proud of the pro-bono and reduced fee work we do in designing, planning and managing major fundraising events for charities we care about.
The hardest aspect of innovation isn’t getting to the finish line, its getting to the starting line. We are experts in getting ideas “launch ready” and guiding them through the early growth phase. Our innovation outsourcing services are especially attractive to large companies when considering a entirely new business model. Our appproach is to initially bring the business concept to life visually with words and images, and then to shepherd the business through planning, resourcing, developing, building, testing, and eventually, launch and early growth. We have created and run fully-operational businesses for major CPGs and other large companies until they are large enough to be brought in-house. These services are offered by BrandJourney Venturing.
We work with major companies like General Mills and Purina as well as exciting start-ups like our current favorite, Flat-Club, an online travel business based in London.
Marketing & Creative Services
Our clients say we are among the best in the business at "bringing new ideas to life." These services are agency-style services that include: Concept development, concept creative (in print and video format), launch creative, video production, UX and UI design services for digital marketing, as well as all the creative assets needed by our outsourcing, social media, events and e-commerce services. We hear from almost all our clients that our work is significantly more effective and far less costly that the work of some of our illustrious competitors. We offer these services in the US and Europe and have recently started working in Asia.
Over the years, we have worked for some of the world's most renowned brand marketing powerhouses like Clorox, Proctor & Gamble, Chiquita, VF Corporation and many more.
Offered by BrandJourney Solutions, we provide the technology that enables businesses to socialize their marketing and communications both internally and externally. Experienced developers work mainly with our Proprietary Digital Gravity platform, which comprises all the key technological functionality required to achieve business success, especially where success involves a digital presence, an online community and/or e-commerce. Digital Gravity is a cloud-based, modular, plug-and-play and infinitely scalable platform, with social networking, e-commerce and customer management engines, to rapidly build and deploy cutting-edge business solutions. It incorporates access via all devices, browsers and mobile platforms.
We specialize in solutions that have large numbers of users. Our projects range from building highly attractive and engaging SharePoint front-end solutions for 50,000 employee/users to consumer-facing solutions that are scalable globally into the millions of users.
Our clients include our outsourcing projects such as Flat-Club and Purina as well as companies like VF Corporation.
Strategy, Technology & Innovation Consulting
We facilitate thinking and provide business leaders with insights and guidance on managing, growing and funding new business ideas, launching new products, introducing new technologies and positioning and growing brands. Our specialization is taking plans from theory to practice. We are particularly proud of our success rate in this area. Though not every growth strategy works, ours are, at least, executed in a timely manner. We have a particular strength in seeing life through the consumer lens so we focus on ideas that make sense to the consumer, are relatively easy to execute and, though the idea may be disruptive, the consumer behavior is consistent with the rest of their lives. We believe that consumers make an initial purchase largely on emotion and then justify with logic. This means that you need both the “shiny lights” and a robust business proposition. Over the years, we have developed planning and modeling processes that are logical, challenging and effective at helping companies plan, build, test and execute “new idea” growth strategies.
Our founders have been offering this type of consulting advice for 25 years. Over the years, we have applied our planning methodologies across multiple and diverse sectors including some of the worlds largest airlines, cruise lines, financial institutions and healthcare providers. In the last few years, our largest clients have been Clorox, Procter & Gamble, General Mills and Chiquita, as well as several private-equity backed companies in multiple sectors.