Innovation - Technology - Design - Ventures

We are
BrandJourney

ABOUT BRANDJOURNEY

BRANDJOURNEY IS A DIGITAL AGENCY & STARTUP STUDIO WITH A PASSION FOR BIG IDEAS AND AN UNPARALLELED BLEND OF STRATEGY & EXECUTION.

INNOVATION

Business Model Exploration

Marketing Strategy

Concept Development & Testing

Creative Production

 

DESIGN

Brand Strategy & Storytelling

Design Research & Concepts

UX / UI Design

Product & Service Design

TECHNOLOGY

Technical Architecture & Design

Rapid Prototyping

Web & Mobile Apps

SharePoint Implementation

VENTURES

Outsourced Innovation

Entrepreneurial Management

Venturing

Alternative Funding

 

OUR CLIENTS

  • client-betty-crocker-200x200
  • client-p-and-g-200x200
  • client-gillette-200x200
  • client-purina-200x200
  • client-vf-200x200
  • client-fresh-express-200x200
  • client-pampers-200x200
  • client-shell-200x200
  • client-clorox-200x200
  • client-tide-200x200
  • client-febreze-200x200
  • client-brown-forman-200x200
  • client-green-works-200x200
  • client-general-mills-200x200
  • client-glad-200x200
  • client-jaguar-200x200
  • client-flat-club-200x200
  • client-abbott-200x200
  • client-ensure-200x200
  • client-tequila-herradurra-200x200
  • client-timberland-200

FEATURED WORK

We've done some incredibly exciting things lately. See what we've been doing for our clients and partners.

Jaguar: Experiential Campaign Design

Jaguar: Experiential Campaign Design

CHALLENGE

Jaguar wanted to increase awareness of the new XJ, XF, and XK nameplates, to reappraise the Jaguar brand as “beautiful fast cars” and to drive sales leads and test drives in the city of Manchester, UK.

 

SOLUTION

We planned and put on 19 events in a single month attended by over 10,000 people. As part of our experiential campaign, we also created the film ” Jaguar’s Racing Heart,” which was directed by Hollywood director Derrick Borte (The Joneses).  The film premiered at the beginning of the campaign and was used throughout to reinforce the Jaguar brand message.

FlatClub.com: Venture Building

FlatClub.com: Venture Building
  • from: Variable

CHALLENGE

FlatClub, a London based peer-to-peer short-term letting start-up that leverages potential hosts and guests social networks, came to BrandJourney in the early weeks of 2013.  BrandJourney’s challenge was to bring FlatClub to the next level through a rebuild of a robust technical booking platform and through the addition of new, key features.  While catering to new customers, BrandJourney and FlatClub had to use caution as not to alienate current users, and worked towards a very aggressive launch date.

 

SOLUTION

FlatClub and BrandJourney created a booking platform focusing on customer experience, and leveraged third-party API plug-ins. Upgrades to the former platform included robust background processes, integration with a CRM, and a new UX and UI design. The updated platform launched in less than 7 months, and 3 months after the launch FlatClub saw a rise in every category from membership to bookings. BrandJourney continues daily support and new feature development.

 

RESULTS

  • FlatClub recently received a substantial investment from venture capital in their second round of funding due to the platform re-launch
  • Concept to reality in under a year
  • 42,000 users
  • 11,000 flats rented
  • Average stay of 26 weeks

 

P&G: Swash Concept Testing

P&G: Swash Concept Testing
  • Camera: Leica Camera AG M8

CHALLENGE

Tide, Procter & Gamble’s leading laundry detergent brand, had developed a proprietary device (then called Valeze) which dewrinkled, refreshed and restored clothing in just 10 minutes. They needed help developing and testing the concept for this new-to-the-world method of refreshing clothes without actually doing a full load of laundry.

SOLUTION

BrandJourney developed a full creative brief which articulated all aspects of the concepts – the need, the proposed solution, how it works, the benefits, usage, fit with your life, and customer testimonials. We also built a benefits matrix with matching creative concepts to test and assess customer feedback to various messaging. Finally, BrandJourney developed point of sale (POS) visual aids and an overview video to bring the concept to life.

RESULTS

After several years of concept development, testing, consumer research and development, Valeze has launched to the public as Swash, a joint partnership between Tide and Whirlpool. Swash devices are going to be priced at $500, and aimed at a category of consumers P&G is branding the “re-wearer.” Swash launched publicly and is already getting coverage from major publications like the Wall Street Journal.

 

Nestle Purina: Petocracy.com

Nestle Purina: Petocracy.com
  • Location: New York
  • Camera: Fujifilm X100S

CHALLENGE

Nestle-Purina’s Innovation Team identified an unmet need in the online pet space to address pet owners’ desires to connect with trusted experts to gain information for their dogs and cats. Based on the success of Gluten Freely, they contacted BrandJourney to help them build an online platform.

SOLUTION

BrandJourney helped refine the branding and concept, conduct user research, write detailed business plans, sell the idea internally, enlist a panel of resident experts, and build a robust web and mobile technology platform.

RESULTS

In six months, Petocracy had achieved:

  • 15% member conversion;
  • 95,000 Facebook fans; and,
  • 8,000 members.

Purina eventually merged Petocracy with Petfinder.com.

 

General Mills: Gluten Freely.com

General Mills: Gluten Freely.com
  • Camera: Leica Camera AG M8

CHALLENGE

In 2011, General Mills New Ventures group identified the need for a dedicated place online for celiac and gluten-free individuals to learn, share and shop for all things gluten-free. Since General Mills had never executed a direct-to-consumer e-commerce initiative, they turned to BrandJourney to execute the venture outside the confines of their traditional corporate hierarchy.

SOLUTION

BrandJourney built Gluten Freely from a few slides of a PowerPoint presentation into a fully operational business. We refined the concept, created the business plans and financial models, developed and designed the e-commerce platform, sourced products, and launched, managed and inflected the business within a year.

RESULTS

  • Concept to reality in under a year
  • Sold hundreds of gluten-free products through its online store
  • Boasted a community of 100,000+ members
  • Successfully transitioned back in-house with General Mills in May 2012

 

VF Corporation: The Loop

VF Corporation: The Loop
  • Camera: Leica Camera AG M8

CHALLENGE

VF Corporation engaged BrandJourney Technologies to conduct a comprehensive review of their internal SharePoint intranet solution, evaluating the quality of the information architecture, user interface, innovation strategy and resource utilization.

SOLUTION

BrandJourney Group oversaw the design, development, training, content migration and rollout of the Loop, which successfully launched in January, 2014.

RESULTS

  • 85,000+ page views in week 1
  • Visits from associates in 31 different countries in week 1
  • Company-wide praise and recognition
  • Was recognized in Microsoft’s 2014 SharePoint Conference as an Intranet Best Practice

Abbott: Growing Ensure China

Abbott: Growing Ensure China

CHALLENGE

Abbott Laboratories, having recognized an opportunity in the Chinese market, wanted to become the highest recognized adult nutrition brand in China. Their website was out of date and was not mobile friendly. They needed an aggressive (yet cost effective) strategy to attract and retain new customers.

SOLUTION

After completing the necessary branding and concept development work, BrandJourney designed and built a new website. The Ensure site included enhanced functionality, updated content, and easy-to-use admin tools such as an email template and landing page generator.

RESULTS

  • The Ensure China team now has the tools to run customized marketing campaigns, a more developed CRM, and integration with Tmall.com (a Chinese B2C site) to facilitate online sales.

 

Betty Crocker: Red Spoon Squad

Betty Crocker: Red Spoon Squad
  • Location: New York
  • Camera: Canon 5dMk2 + 85mm F1.8 @ 1.8

CHALLENGE

General Mills internal innovation team, the New Ventures group, wanted to explore leveraging the power of the Betty Crocker brand by setting up a franchise model business to offer in-home cooking classes.

SOLUTION

The BrandJourney Group established two test markets in Virginia Beach, VA and Louisville, KY, developing a website and e-commerce platform, selling branded products and providing full marketing support for the business.

RESULTS

  • After a successful yearlong trial, General Mills decided to end the Betty Crocker Red Spoon Squad experiment, achieving a “quick no” in the exploration of an innovation concept.
  • By using BrandJourney Venturing to efficiently launch and grow this business, General Mills New Ventures was able to test this concept for hundreds of thousands of dollars less than would have been possible if done in-house.

 

CLIENT TESTIMONIALS

  • Tyler Kerr, Senior Manager, Digital Communications - VF Corporation

    “BrandJourney was integral to making the Loop the success that it is. They brought a consumer-grade experience and execution capability that rivals any of the big agencies.”

    Tyler Kerr, Senior Manager, Digital Communications - VF Corporation
  • Nitzan Yudan, Founder & CEO - FlatClub

    “BrandJourney’s partnership with Flat Club has been vital to the success of our business, and their expertise in growing e-commerce businesses was critical to accelerate growth and create a unique positioning in the market.”

    Nitzan Yudan, Founder & CEO - FlatClub
  • David Williams, Strategic Advisor, Microsoft Innovation

    “BrandJourney developed differentiated functionality for our customers that created effective competitive advantages in major market verticals. The speed to market they have achieved in implementing such advanced concepts has been outstanding.”

    David Williams, Strategic Advisor, Microsoft Innovation
  • Tyler Kerr, Senior Manager, Digital Communications - VF Corporation

    “BrandJourney was integral to making the Loop the success that it is. They brought a consumer-grade experience and execution capability that rivals any of the big agencies.”

    Tyler Kerr, Senior Manager, Digital Communications - VF Corporation
  • Nitzan Yudan, Founder & CEO - FlatClub

    “BrandJourney’s partnership with Flat Club has been vital to the success of our business, and their expertise in growing e-commerce businesses was critical to accelerate growth and create a unique positioning in the market.”

    Nitzan Yudan, Founder & CEO - FlatClub
  • David Williams, Strategic Advisor, Microsoft Innovation

    “BrandJourney developed differentiated functionality for our customers that created effective competitive advantages in major market verticals. The speed to market they have achieved in implementing such advanced concepts has been outstanding.”

    David Williams, Strategic Advisor, Microsoft Innovation

 

ENTREPRENEURS, INNOVATORS, DESIGNERS & TECHNOLOGISTS

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