February 27, 2013 admin

Socialization Turns the Marketing Funnel on Its Head

Socialization is delivering the first improvements in marketing productivity in decades.

The disaggregation of mass media has rendered the old “marketing funnel” model more and more difficult to drive adequate returns on marketing dollars. However, the explosion of social media has created an entirely new model that multiplies expensively acquired primary customers into masses of followers.

“To achieve the scale and influence benefits of socialization, you must build virality into your marketing, enable consumers to connect and use crowdsourced content to proliferate your brand.”

World-class innovation with an oceanfront view.

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